LSA GLOBAL
Translating product content for an online store
Product translation connects the words customers read with the choices they make. Prepare the catalogue, terminology and store journey together before commissioning the work.
Define the content scope
List product names, descriptions, specifications, variations, category labels and image text. Include the supporting pages customers need, such as delivery, returns and contact information. Separate repeated text from product-specific facts so the quotation and review cover the actual material.
Keep product facts consistent
Provide approved terminology, brand guidance and a reliable source for dimensions, units and technical claims. Decide how currencies and measurements will be displayed. Translation should preserve the product facts; it should not invent specifications, discounts or promises about performance.
Review the buying journey
Read the translated pages on mobile and desktop, then test product selection, basket, checkout and customer messages in a safe test environment. Keep payment and order handlers native. Confirm that language changes retain the intended product and that new catalogue updates receive the same review.
Join the discussion
A clear next step
Share your language pair, material, intended use and deadline. LSA GLOBAL can review the scope and help you choose the right next step.